Literature Review


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If you’re trying to make your products better, it’s nice when your customers almost have to fill out a user feedback form. “Publish or perish” is nothing but upside if you want to figure out what scientists are doing in the lab. One of the things we do here at my scientific-instruments company is literature review. If you buy one of our products and mention it in your peer-reviewed publications, we find and read over your paper to learn how you’re using our equipment. Since several of our machines have been out there for a few years now, our bibliography is getting pretty big, which is awesome. It’s also incredibly educational – I think it’s one of the best design resources we have.